PROJECT

THE WEDDING BRIGADE

Wedding Brigade helps users to find the vendors for wedding related services like photography, mehendi, decoration, catering and function halls etc. It also provides dress collections for weddings for both men and women along with the accessories, an e-commerce platform for wedding related stuff.

PROBLEM

THE CHALLENGE

To create a one stop shop for weddings which included all services, e-commerce, and collaborations.

TARGET

MY ROLE

I was responsible to design end to end human experience (UX and UI) for the web app.

EXPLORE

RESEARCH

I spoke to newly wedded couples (between 1 to 3 years) and their families to understand the most needed services and the users pain points. Users were also asked to select 5 most important services for which they needed vendors and had a difficult time.

Problems

Pain points of users who have planned for their weddings

People often depend on references from their relatives, neighbours and known people.

Finding a trusted wedding services provider is a big problem.

Existing online platforms are not reliable and do not guarantee services.

Finding products especially related to weddings is a time consuming process as they need to visit many stores to find the right collections. Ex. collection of Lehengas, Sarees, Anarkalis, Trendy Kurtas, jewellery and accessories

VISUAL DESIGN

WEB DESIGN

IMPACT

RESULT

increased conversion

Conversion rate increased from 1.5 to 3.2

concierge is a big success

Concierge feature became very popular and they are receiving minimum 120 queries per day.

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